Search Engine Marketing
Google Adwords, Bing, Yahoo Gemini
While we advise eCommerce Businesses to focus on Google Adwords first, we have expertise on all 3 major SEM platforms. Through competitive & keyword research, we’ll find your company new opportunities for growth, while also optimizing your current keywords to eliminate wasted spend & improve efficiencies. But why stop at keywords? We’re going to A/B test everything for you: headlines, descriptions, discounts callouts, extensions, and landing pages.
To Succeed in SEM, You Must Eliminate Wasted Spends, Find Opportunities for Growth, and Always Be Testing
Why We Succeed
In digital marketing, data is your best friend, especially when it comes to paid search marketing. In order to make data work it’s hardest for your business, we have to make sure your data is not only organized properly, but that we are looking at the data that is most crucial to your business.
Segment keyword categories (brand, non-brand, competitive, and more).
Create retargeting lists – Give users that have been to your site and searched your brand, product term, or competitive term a different message.
Track your most valuable metrics – CPC, Cost per Lead, Cost per Transaction, ROAS by using Google Tag Manager.
Strategic Account Structure, Data Driven Optimizations, Creative Landing Page Experiences
What are Your Business Goals & Needs?
Every growing eCommerce business should have a paid search marketing strategy in place. If you don’t have one yet, let us help you get one in place. If you do have one but don’t know how well you or your agency is doing, let us run a free audit for you.
Fill out this contact form to start a conversation about what we can do for you. Let us know a little bit about your business: size, goals, target market, if currently using a search agency, and we’ll get back to you as soon as possible.